Lubricated Leadership

With people like Peter Drucker predicting the demise of major corporations in the next 10-25 years, global industries are starting to wake up to today's challenges. Some are leading the way.

WD-40 (the stuff you've had in your garage for the last five years) has transformed a 'one general purpose product' business into a corporation the world's leadership gurus look up to with admiration and respect. A company that has rebuilt its culture around the magnificence of its workforce, through the creation of a set of values that the business lives by day to day. Values that allow every employee to own their decisions and act on them. Values that let employees know that their actions reflect their commitment. If people are not capable of magnificence in this environment, other careers beckon. It's a truly remarkable transformation.

While they were doing this, WD-40's profitability ratios soared, and they more than doubled their annual revenue. With one, ninety-year old ingredient. One molecule.

But for the entire workforce, WD-40 became a brand.

Slick leadership generating a massively motivated workforce, and a remarkable business turnaround.

Wouldn't it be great to see such inspired leadership in Pharmaceuticals?